The country's largest Chaozhou ceramics production base - Chaozhou

Chaozhou ceramics has a long history, known as "Southland are porcelain," said, in recent years, Chaozhou's ceramic industry has developed rapidly, has now become the country's largest export base of daily porcelain and the country's largest sanitary ware production base. Chaozhou ceramic products to enhance the international competitiveness of the Chaozhou city government decided to start reporting regional brands, creating "Chinese porcelain are" brand, the work to improve visibility of Chaozhou ceramic products, expand domestic and foreign markets, the development of local economy with local characteristics, such as site Will have important practical significance. One elderly once said: It is now recognized Chaozhou foreigners mainly through three things, Chiu Chow is the first, second, Chaozhou Gongfu Cha, the third is the Chaozhou ceramics. Indeed, today all over the country around the Chiu Chow is the highest Accor, the most expensive dish, a unique is the Chaozhou Chinese Gongfu Cha tea in the most dazzling treasures, and Chaozhou ceramics is the last 10 years in the ceramic industry is at home and abroad In the loudest, the fastest-growing one of the well-known brands. Chaozhou birthplace of one of China's ceramic culture in 1922, in Chaoan Xian City accidental discovery of the Song Dynasty four white porcelain Buddha Sakyamuni, the Buddha of the base by writing "Chaozhou water in the East kiln A" on the inscriptions from the archaeological workers Interest, as the "East kiln water" to find the excavation, Chaozhou ceramics also outline the history of the development have been gradually draw out - Chaozhou ceramics has a long history. According to historical records: about 4000 before the Neolithic period, Chaozhou ancestors have been able to produce very fine quality printing Kewen hard and soft pottery. Before the Shang Dynasty, the large number of pottery products have emerged, more than 3,000 years ago in the Raoping floating foreshore, the RAO 21 pit unearthed the tomb in more than 60 Sandy respect, the pottery is the most powerful witness. Qin and Han, Jin and Southern Dynasties tomb unearthed in the Qingyou bowls, pots and cans and Kwun Yam produced exquisite porcelain sheep, reflecting the time of the ceramic Chaozhou Central Plains culture and close exchanges, has a high level of technology and historical research value. Sui and Tang Dynasties era, the daily Chaozhou fired ceramic still Qingyou based. Such as in the Tang Dynasty, "Yifeng four years" (679 AD) tomb unearthed in the ceramic containers, and Shaoguan Zhang Jiuling Tang Dynasty tomb unearthed in the same shapes is basically the same. At that time, the Chaozhou people from the developed to Zhici pottery, and Southeast Asia, India and some Arab countries such as frequent trade, Qingyou porcelain was Chaozhou important export commodities. To the Song Dynasty, has become Guangdong's Chaozhou are porcelain, ceramics Chaozhou is a period of time in the history of the heyday of ancient period, Guangdong is also the history of ceramic rapid development stage. At that time, the Chaozhou people make full use of local resources quality porcelain clay, the use of Longyao and class porcelain kiln firing, the mass production of fine ceramic products sold to Southeast Asia. According to archaeologists, the then Ciyao the eastern outskirts of the main distribution, the southern suburbs, western suburbs, northern suburbs, particularly in the eastern outskirts of Beacon Hill Kiln most intensive, and even up through the more than 2,000 meters, "100 Yaocun," said. Whenever the ignition started, "Hanjiang cross-strait kiln fire Xiangying, Wei was spectacular." Chaozhou's largest export base of daily porcelain after the birth of New China, "the protection, development, better" policy, under the guidance of Chaozhou ceramic industry mushroomed, to flourish. Guangdong Province has become Ceramic Institute, Guangdong Province, the location of the school ceramics, and formed a one-stop production and research, integration of trade and industry sales of the industry pattern. Chaozhou ceramics with "fresh, Plain Jane, delicate, refined," a unique artistic style. In 1978, North Korean leader Kim Il Sung visited China, the CPC Central Committee, vice chairman of the Chaozhou Fengxi Deng Xiaoping will be developed by as much as 1.3 meters, both inside and outside the three-tier "friendship-vase" as Kim Il-sung gave the ceremony, Fine shape, that is absolutely superb artistry, Chaozhou Fengxi therefore also become the world famous "ceramic Rural South", Chaozhou well-known ceramic technology at home and abroad. Chaozhou in the process of porcelain to-flower, porcelain flowers, Cisu the most famous in history. Kim Il-sung gave the "friendship-vases," Fang Chen in the Great Hall of the People's "Spring porcelain flower basket," Premier Zhou who praised the "10-minute visit to the status of rats" and collectors in China Art Museum's "金陵十二钗"And" China never a "large-linked, selected the Guinness Book of World Records Daquan giant ceramic mural relief," Riverside Scene of Pure Brightness ", representing the different stages of porcelain Chaozhou the highest level. In addition, the Plain Jane fresh antique porcelain, modern porcelain Chaozhou of the other results. Caici its use of traditional techniques, to absorb Western painting of the art features of Chinese and Western, home of the integration of all long for its own use, a unique form of technology, products subject to ancient Athens all over the world especially in Europe and the United States merchants Favorite. Today, antique porcelain Chaozhou has become involved in international competition in the market leading products, sales of large ceramic ranked first in the process, and emerged "Stone" and "Great Wall", "trend" a large number of well-known brands. Chaozhou daily porcelain, bold use of domestic and foreign advanced ceramic materials such as white jade porcelain, color Youci, Guci, strengthen porcelain, light porcelain, stoneware porcelain and other porcelain clay, the use of advanced machinery and furnace equipment, scientific preparation, fine From processing, fine porcelain products dense, smooth surface Guangliu, crystal clear, "White Ruyu, thin paper, such as sound exhausted, such as the mirror" reputation. In particular to the 1990s, porcelain Chaozhou daily courage to raw materials and technical innovation, quality household ceramic products, product mix and industrial scale of the great changes in China's porcelain of the fastest growing areas, have emerged in the "Pine Hair "," Societe Generale "," ternary "," Shunxiang "the strength of a large number of more well-known enterprises.

Chaozhou, as China's largest production base

Chaozhou, as China's largest production base for ceramic sanitary ware, the rapid development in recent years, and the Chaozhou-level accurate grasp of market opportunities are closely linked, mainly from the domestic market started to rely on exports to the rapid development of today's go - Bath industry into the era of brand competition, the bathroom on the current market environment, Chaozhou bathroom enterprises to walking on two legs has become inevitable.

Chaozhou bathroom

Chaozhou bathroom with the enhancement of corporate brand awareness, increase the competitiveness of enterprises to win the right to life, the domestic market will inevitably become the main battlefield of competition. Foreign brands in China has not only captured high-end market, the market has begun to attach importance to the second category. Such as American Standard and music-have launched low-end products, the midrange market for expansion, will be more to speed up the Chaozhou ceramic sanitary ware companies to shift focus to the domestic market. The importance of the domestic market, the enterprise development will become increasingly important. So accustomed to relying on exports to make money for the Chaozhou-rate, the current should be how to open up domestic markets, strategic height to take seriously.

Chaozhou ceramic sanitary

Chaozhou ceramic sanitary ware industry in recent years of rapid development, there emerged a large number of the strength of large enterprises, the annual production capacity of 1 million ultra-are also quite a number of enterprises. However, China's first brand in the bathroom had not seen the Chaozhou toiletries brand, which in recent years in Chaozhou and the bathroom has been export-oriented, the less attention on the domestic market. With exports of these enterprises in the process of growing, strength of enterprises gradually increase, how can the competition in the domestic market in a place, such as the sustainable development of key enterprises.

ChaoZhou sanitary wares

Chaozhou sanitary wares industry, ceramic sanitary ware products are mainly for the main piece Toilet and Taipen series, sanitary ware enterprises currently have nearly 600 more than, the annual output to 10,000 over 4000, is currently China's ceramic-jie With the largest production base. In recent years, along with China's sustained and rapid economic development and constantly improve people's living standards, sanitary ware industry in China in recent 10 years of economic development has undergone tremendous transformation, people familiar with the traditional bathroom products are more leisure , Fashion type, science and technology and other new products to replace bathroom. Bathroom product range and change the function of more leisure, diversification and toiletries industry has entered a brand competition, the strength of competition of the times. With the real estate fever continued in recent years, demand for sanitary ware market has been heating up, toiletries industry is entering a new round of rapid development stage. The domestic market matures, who can seize the initiative, who will be able to win the initiative in the future market. So has been the export-oriented enterprises, Chaozhou ceramic sanitary ware, in the face of the current export situation, the balance of domestic and foreign markets the relationship and solve it is imperative to walk on two legs.